Totally Charming

I fell in love with Donni Charm the moment I saw the collection at the show. Super soft fabric adorned with strategically place angel wings, hamsas, and trees of life I knew we had to carry this line in our store. What made these tees and scarves that much sweeter was the back story of how the line was launched.

Designer Alyssa Wasko started the collection after the death of her father as a creative outlet. Alyssa says naming the project was the easiest yet most heartfelt step of the process. Those close to my father affectionately called him “Donny,” and as my mother later pointed out, she was his charm… thus, “donni charm” was created. She felt that the scarves wrap around you like a big hug, and the good luck charms hang close to your heart.

Celebrities have also taken a very strong liking to Donni Charm and Magazines have taken notice as well. It’s really no wonder because these scarves really rock! So wrap yourself in something soft and sweet this Fall and enjoy the charmed feeling that comes along with it.

Shop Donni Charm Now!